Start using your senses for planetary good. Rating is done simply using your three senses: LOOK, HEAR and BREATHE.
"Envirate – a visionary, boundary-crossing, research-based innovation with strong scientific foundation, while utilising the latest information and communications technology. Global market opportunity potential for building a sustainable planetary future."
The Award Panel, 12 June 2017. Envirate was selected as the winner of the University of Turku Pentti Malaska Futures Award 2017.
We need more trees in the world because of climate change, biodiversity and many other reasons. Planting a tree is only the first step. You must take care of tree, otherwise it will die. How can we verify that trees are planted and taken care of? Envirate has created a solution, called Treebuddy. We organise this in co-operation with local communities around the world.
Treebuddy.Earth is an easy and inspiring way to do good for the planet. People and businesses can engage in treeplantings globally more transparently than ever. Planting each tree is documented with a photo and exact location on the map. After the first year, new photo will be taken by the locals, showing the growth of the Treebuddy. And new photos again after 5, 10, 15, 20, 25 years etc. Local communities will benefit from tree care and get funds to develop their activities. They see that the trees are really valuable for their future!
This ultimate verifiability and transparency of tree planting and care gives full TRUST to treeplanting organizations. Customers will hear stories of the local communities and receive photos of trees with exact location on the map. Treebuddies are also magnificient immaterial gifts for companies, as part of their loyalty programs.
First Treebuddies have been planted in Tibet, India and The Philippines. Welcome to see more and get your own Treebuddy at www.treebuddy.earth
Envirate is an universal way to share our views about the quality of our environment. Rating the environment is easy and fun!
Ongoing campaign by local student association (LAMKO) empowers the students to share their views in city of Lahti, Finland. Eventually the data will be presented to support city of Lahti as they prepare to be the Europe’s Green Capital 2021. Lahti is on their way to become the leading European example for governments on leverage of the citizen’s wisdom.
Large amount of students have already shared their environmental ratings across the city. Campaign proceeds quickly and the day to reward our eco heroes approaches!
If you have already registered into Envirate, you can click here to see the Lahti Cityrating Hi-score table:
Now you can share your photos in social media together with your environmental ratings. This is a perfect tool for people who want to report immediately acute exploitations of nature! It can be used in many cases, such as illegal waste dumping, cutting forests, oil spills, sea dumpings, etc.
Or, you can use it for immortalizing the most beautiful places that you ever visit, rating the environment quality and sharing it to your friends.
Imagine the day when millions of people with their smartphones have become watchdogs for the earth, creating a real-time worldmap of the state of the local environment.
A powerful new early warning system to man-made environmental degradations and catastrophes. A tool to promote globally sustainable business and responsible political decisions.
Based on tested science
Our team member Pekka Harju-Autti based his PhD thesis (2016) on the subject of perceived state of the environment globally. At the outset in 2011, academic peers were not convinced it would be possible to gather data from even 20 countries. With verified data quality, this use of people’s subjective perceptions worked very well, resulting to a unique global comparison map with 57 countries. The idea was therefore born that each individual could contribute to expert opinion, and crowd-source environmental information.
Now every individual anywhere can be an ‘expert’ and thus start rating the environment via a mobile app Envirate. This is so-called citizen science approach.
Citizen science projects are activities where non-scientists can meaningfully contribute to scientific research. Even though numerous citizen science projects are today dealing with the environment, none have an idea of rating perceived states of the global environment with a smartphone. This citizen science approach is well tested and has previously yielded practical and concrete results: Wikipedia lists globally currently 190 active citizen science projects, and SciStarter lists thousands more.
This research provided the key stimulus for the idea of Envirate, where the proposed solution relies on existing methodology and provable science. Now we are at a turning point with an existing technology that is increasingly an everyday item for each person – the smartphone – that can be harnessed to overcome global environmental challenges.
How it works
The rationale is simple: we are used to rating hotels, food, travel and so forth; why not do the same for the environment?
Envirate allows anyone with access to a smartphone to give ratings on the environment around them simply using our three main senses: LOOK, HEAR and BREATHE. With the collected data, it creates a universal scale to measure people’s perceptions of the quality of the environment. This living, global heat map is updated in real-time.
Envirate creates a platform for completely new environmental big data, producing valuable information for decision-makers at all levels – the individual, business, and policy-makers.
Envirate is built on well-established, existing technologies: cloud computing for application hosting and handling large quantities of data – and the smartphone app.
The quality of the data itself will be checked for consistency algorithmically and compared and weighted with more experienced users, making sure that the data is statistically internally and externally valid worldwide. Analytics and machine learning will have a key role in the data quality implementation. Moreover, extensive gamification is used to engage and motivate people to become better enviraters.
Who will use it
Our team member Mika Vanhanen has himself built a unique network of 10 000 schools worldwide that have planted over 20 million trees in the last 15 years. This network will be utilized in the early stages to create an initial user base for Envirate as a natural progression. So, we’ve got a ready-to-go userbase of over 100 000 people to start with.
Locals have a natural, vested interest to monitor changes nearby their homes. Tourists will get added benefit from Envirate and show beautiful areas. When you enter a new city, just click one button to see what environmental activities are around – join the activities, feel the fun and social empowerment! Your tourist trips will never be the same! Many NGOs will benefit from the use of Envirate. However, environmental activities are not only for environmentalists – this is a tool for everybody; for all of humanity.
The applications are limitless. Envirate can help cities, communities, and activists refocus appropriate resources, help corporations and businesses take local responsibility, inform realtors of prime locations, be an early warning system for environmental abuse…or simply tell you the best place to go for a walk. It has the potential to immediately change people’s quality of life for the better, as well as to monitor long-term environmental factors, to stimulate clean-up projects – in general, to promote local environmental activities. With even a small fraction of the global population as watchdogs for our planet, this becomes a CHANGE.