The Vision: 100 million people with their smartphones as watchdogs for mother earth

Today, there exists huge amount of information on environmental issues such as pollution, water and air quality, deforestation, climate change etc. Typically, all this environmental information is based on an approach that there is an external world out there, and we must measure it by some technical apparatus, to understand it better, and to know how to act wisely. However, out fundamental problem is that even though we know hell lot about all the problems, still the state of the global environment is getting worse. Perhaps there is a need for a new approach. 

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